Your personal brand is how you differentiate – stand apart. You must start with an appreciation for your own strengths and limitations. Use your personal brand to express who you are, beyond your must-have qualifications. Aim to present yourself as an individual who will bring both talent and personality to the team.
Here are a few basic tips to build your brand:
Access your soft skills
This will determine your communication and thinking style. Ask yourself how creative, analytical and critical you are when communicating and making decisions. This assessment is also great to help practice behavioral questions for future interviews. Being self-aware about your human skills will help you determine what jobs are well suited for you. It will also help you express to your employers your working style. If you want some help to understand and build your communication skills, we have an excellent tool called the 4DiTM – just reach out to us and we can tell you more about it.
Enroll in online courses (many of which are free)
This is a great option to showcase your interests further. Check out your local public library, universities, or MOOC classes (massive open online courses) for a selection of courses. Some of these courses may even offer official certifications. Not only is this a great way to meet other like-minded individuals and industry professionals, but you’ll also be able to create a unique set of skills, specific to your interests.
Update your social media accounts
How many times have you looked up someone you just met? In fact, many of your peers and future employers will do the same. Take some time now to clean up your online social media presence. This means, organizing all your login information, updating your bio and profile picture, deleting any irrelevant or inappropriate posts, and considering what you should be posting in the future.
Consider your portfolio
Thinking about your brand as more than just a resume is critical in helping you stand out in the workforce. Yes, take some time to think about how you want to update your resume, but also consider your projects, volunteer experiences, or extra-curricular activities and how they can showcase your employability skills.